We call the dude on the label the "Bones Man." He's a hard ridin' biker buddy of mine; who is always thought of himself as a bad motor scooter, until he tried the Brain Damage Mind Blowin Hot Sauce. Now this hot sauce is not for wimps or people just eat up with I.Q. It is for people like Bones...people with an adventurous soul looking for cheap thrills. The kink of folks who get their kicks Spittin' into the wind or arm rasslin with big women. Like Bones Man says every time he eats Crazy Jerry's Brain Damage Mind Blowin Hot Sauce - Thank gawd the only time I need my brains is when I ride. Have a great and Hot day. Crazy Jerry ain't so crazy after all... this stuff is GREAT.